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The Right to Business training course from Right to Protection has started in Odesa!
March 20, 2024
After the opening ceremony, the course participants completed two training sessions. The first one, Creating a Competitive Product, was conducted by Valeriia Sekisova, coordinator of the Economic Resilience & Early Recovery programme of R2P.
Сoordinator of the Economic Resilience & Early Recovery programme of R2P.
«Our Foundation conducted a study on employment challenges. 26% of respondents voiced the need for additional vocational training for successful employment or running their own business. I am convinced that the ability to provide a decent standard of living for yourself and your family is the foundation of the process of successful integration into a new hromada, one of the key factors for deciding to stay in the country or emigrate. That is why we promote creating and strengthening micro and small businesses through quality training for start-up entrepreneurs, providing practical tools for attracting funding, and creating effective networking. Entrepreneurial activity not only provides economic self-sufficiency but also encourages people to become active members of the hromada and build social ties. In turn, the hromada gains a taxpayer instead of a social assistance recipient who embarks on the integration path through involvement and self-sufficiency»
After the training session, psychologist-coach Olena Tykhonova and regional coordinator Tetiana Smolianinova held an Identity, Capacity for Development group session, during which participants answered questions:
- Who am I?
- How can I strengthen myself professionally?
- In what areas of activity?
This session benefited the participants, as many decided to undergo additional individual consultations on this topic.
The second training session, Creating a Business Model for Your Own Business, was conducted by Kseniia Pecherska, project coordinator, mentor and expert on legal issues, and social entrepreneurship consultant at the National Project for Entrepreneurship and Export Development Diia.Business.
At the training session, the participants:
- presented their enterprises and business ideas;
- analysed the needs of establishments together with the project team;
- identified their competitive advantages in the market;
- learned to look for business strengths and explore possible risks;
- found and segmented the audience;
- analysed target market segments;
- found out how well the business idea meets the needs of potential customers;
- shared their experience and analysed specific business cases.
The Right to Business training course aims to support local micro-businesses, promote the region's economy, strengthen the ability to attract financing for entrepreneurial activities and improve the business skills of the programme participants. Our participants currently live in Odeska oblast, run small enterprises, or have suspended their activities due to the full-scale invasion but want to resume their businesses. As well as those who are presently preparing to start their businesses.
As a result of the training, each participant will prepare a business plan to develop their enterprises in cooperation with the course experts, understand the following steps to implement their ideas and learn more about the possibilities of attracting grant funds for business.
Halyna Zhovnirenko, Community manager
«Regional business development is the key to sustainable economic growth and improved quality of life. By providing participants with practical knowledge and skills, we are helping to create an entrepreneurial environment in Odeska oblast that will foster innovation, small and medium-sized business development and job creation. The Right to Business training programme will provide participants with valuable knowledge on how to run their own business, from financial management to marketing and legal aspects. By creating a favourable atmosphere for entrepreneurship, we not only stimulate economic growth but also open up new opportunities for the development of our city and its residents»
During the training, participants will receive online consultations on the following topics:
- business idea;
- financing;
- marketing and sales;
- legal and accounting aspects;
- service;
- attracting investments.
The course was organised by Right to Protection as a partner of the Ukraine Response Consortium within the framework of the Response Consortium: Providing Multidisciplinary Humanitarian Assistance to the Conflict-Affected Population in Ukraine (2023–2024) project. The programme is funded by the USAID Bureau of Humanitarian Assistance (BHA).