From Idea to Own Business: the Stories of the Right to Business Participants

July 16, 2026

The Right to Business training course helps participants develop their own ideas and gain a better understanding of how entrepreneurship works. This article contains the stories of people who are creating products, services, and spaces within their hromadas after taking part in the educational programme.

____________________________________________________________________________________________________

Kozhushko Oksana — the Maliovana brand of exclusive painted silk products

Oksana Kozhushko from Kherson, together with her daughter Nadiika, has been creating a brand of original silk headscarves. Each headscarf is based on children’s drawings, which Oksana transfers onto fabric, preserving the emotions, colours, and children’s worldview. The idea emerged during the full-scale invasion, when the family was looking for a way to get involved in volunteer support. What began as a hobby and a social initiative gradually evolved into her own brand. Oksana joined the Right to Business programme to scale up her business, attract new opportunities, and introduce her brand to a wider audience. Training helped her better understand business processes, see the perspectives for scaling up, and structure the next steps for development. Now the brand collaborates with showrooms of Ukrainian brands and stylists, and in the future Oksana plans to develop the direction of individual orders by creating unique silk headscarves from children’s drawings.

You can view more works of the Maliovana brand via the link

____________________________________________________________________________________________________

Chumak Svitlana — handmade bags

Svitlana Chumak from Chernihiv worked as a nurse for more than 35 years. Due to health issues, she was forced to leave her profession and look for a new path. Thus, the business of creating handmade bags and accessories appeared. For Svitlana, it became not only a new lifework but also a way to regain a sense of support and the opportunity to build her future. Svitlana joined the Right to Business programme to gain knowledge about developing her own business and understand how to turn her creativity into a fully fledged brand. After participating in the programme, she received grant support and purchased sewing machines for her own workshop. The training helped her take another look at her business and see the perspectives for development. Today, Svitlana is working on new bag models and plans to scale up production and create even more unique handmade products.

More of Svitlana’s bags and accessories are via the link

____________________________________________________________________________________________________

Vovchenko Olha — the Lavanda Vovchenko lavender space

Olha Vovchenko, from the village of Kolychivka in Chernihivska oblast, is developing a space that brings together a lavender location, creative events, photo spots, and handcrafted products. The idea emerged from her desire to create a place of renewal, beauty, and support for people, where people could reconnect with nature and enjoy a peaceful atmosphere. Before launching this initiative, Olha had already been involved in public initiatives and social projects in her hromada. She joined the Right to Business programme to understand how to turn her idea into income and build a clear development model. During the training, Olha gained knowledge in marketing and financial planning, as well as support from mentors and a community of entrepreneurs. She is now working on developing her lavender space, launching her own handcrafted products, and is planning to develop a tourist destination while hosting chamber creative events.

ou can follow Olha's lavender space and discover her products here

____________________________________________________________________________________________________

Myronenko Tetyana — Myronenko Printing House & Design

Tetiana Myronenko from Poltava is developing a printing house that combines graphic design, polygraphy, textile printing, and souvenir products. Before participating in the Right to Business programme, Tetiana was already working in the design and printing field, but she had to outsource part of the processes to contractors, which made it more difficult to control the quality, deadlines, and scale of work. Now Tetiana is developing the direction of inclusive products, particularly incorporating Braille, to make information more accessible for people with visual impairments. She joined the programme to better understand business scaling, financial planning, and promotion. The training helped her take a more systematic look at business development and combine her creative direction with a social component. In the future, Tetiana plans to expand the range of services, purchase new equipment, create jobs, and cooperate with businesses and organisations that implement inclusive solutions and care about making accessibility of their services.

More Myronenko Printing House & Design's works are here

____________________________________________________________________________________________________

Rakovych Kateryna — the Power of the Ancestors brand of dried flowers and candles

Kateryna Rakovych from Hlobyne is developing her own brand that combines dried flower arrangements, handcrafted candles, and elements of Ukrainian heritage. Her passion for ethnography and handicrafts gradually grew from a hobby into her own brand. Today, Kateryna creates unique products and holds workshops. She joined the Right to Business programme to better understand the perspectives for developing her business and find opportunities for scaling up. The programme helped her structure her business idea and discover new directions for developing her brand. In the future, Kateryna plans to expand production and promote Ukrainian traditions through contemporary handmade products.

You can see Kateryna’s dried flower products and candles via the link

____________________________________________________________________________________________________

Mariukhna Nataliia — planners

Nataliia Mariukhna from Poltava worked in the finance field for many years, but she had always been passionate about creativity, polygraphy, and beautiful stationery. The idea of her own workshop appeared after she discovered the world of handmade planners. Nataliia began independently mastering how to make planners, learning, and creating her first products. She joined the Right to Business programme to turn her hobby into a full-fledged business and build her own company. During the training, Nataliia registered PE, won a Vlasna Sprava grant, and gained the knowledge for further development. In the future, she plans to scale up her business and transform her small creative workshop into a full-fledged polygraphy business. 

More of Nataliia’s handmade planners and other products are here

____________________________________________________________________________________________________

Seniuk Viktoriia — machine embroidery "KRYLA"

Viktoriia from Chernihiv is developing her own machine embroidery workshop. She independently learned how to work with an embroidery machine, materials, and techniques to apply embroidery onto finished products. Later, Viktoriia realised that she wanted to turn her passion into her own business, but she lacked knowledge about business management and product promotion. She joined the Right to Business programme to learn about entrepreneurship, promote her own brand, and understand the perspectives for growing her business. The training helped her register PE, navigate taxes, and create a plan for the development of her own page for the promotion of products. Viktoriia is currently working on registering her own brand and plans to scale up production in her workshop.

ou can view the works of the craftswoman Viktoriia via the link

____________________________________________________________________________________________________

Each of these stories is about a unique journey, experience, and the desire to keep growing one's own business. The Right to Business programme helped the participants structure their ideas, gain new knowledge, and plan their next steps more confidently.