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September 29, 2025
Natalia Zozulia is originally from Kharkivska oblast, where she actively participated in hromada initiatives and supported women’s forums. It was at one of these events that the idea for her future business was born. Marigolds, familiar to everyone from childhood, serve as the basis for a variety of unique jams, sauces, and souvenir products.
Following the start of the full-scale invasion, Natalia began experimenting with seasonings, jams, and sauces made from marigolds, creating products that reflect Ukrainian culture and its natural heritage.
Natalia Zozulia
“My products are delicious souvenirs that remind people of Ukraine. My motto is: “Try my mother’s flower garden for yourself.My jams are already sold in Ukraine in coffee shops and small stores in Kharkiv, Mykolaiv, Poltava, and Bila Tserkva. They have also been ordered abroad: to France, Denmark, Poland, Canada, the United States, and Spain”
The Right to Business training course gave Natalia confidence in her ideas, moral support for scaling up, and confirmed the viability of her business model.
Now, the entrepreneur plans to build a production facility, purchase modern equipment and packaging for export, and hire employees from the local hromada. In the future, Natalia aspires to expand her product range and represent Ukraine on the international market. All this has become possible thanks to new knowledge and grant support.
«Рідні квіти»Anastasiia Seredchenko began making candles in 2018. At first, it was a hobby that fascinated and inspired her; over time, it evolved into her own business. The war changed everything: Anastasiia’s husband joined the Armed Forces of Ukraine, and she registered as a sole proprietor, deciding to build her business in the challenging realities of frontline Kharkiv.
The turning point was the Right to Business training course. For Anastasiia, it was a real impetus for development. The training provided new knowledge about running a business and helped her decide on the name, logo, packaging, and promotion of the brand. Thanks to grant support, she purchased new forms and materials and developed her own brand, Travnevi.
Anastasiia Seredchenko
“In frontline Kharkiv, the course was a breath of fresh air for me. There were people around me who were creating something, and that was very inspiring. I realised that my work could be serious, that people needed it. Candles are lit during shelling or when there is no light ”
Anastasiia’s brand embodies a love of nature, aesthetics and national motifs. Plans include the launch of a new ethnic candle collection and further business development.
For Anastasiia, this is a life’s work that is not only about beauty and atmosphere, but also about values, support, and light for people in the darkest times.
«Travnevi»For twenty years, Valentyna Dombrovska worked as a civil servant in the field of family and youth protection, and later as a teacher in private preschools. Children have always held a special place in her heart, especially those who need extra attention. With the full-scale invasion, Valentina was evacuated from Bucha. However, she later returned to working with people again. Today, she is part of the local Resilience Centre, helping children and adults overcome the psychological challenges of war daily.
Valentyna got the inspiration for her new idea from a friend who is raising three kids with disabilities and now lives in Germany. There, children with special educational needs receive not only basic education, but also practical professional skills that prepare them for independent living. It was this experience that inspired Valentyna to dream of creating a Workshop of Opportunities in Bucha, where people with disabilities and their families could learn crafts, develop their creativity, and earn a living through their own work.
Valentyna Dombrovska
“We have people who make things with their own hands: some bake, some carve wood, some embroider. I help them sell their work to support each of them in some small way. Products associated with Ukraine are highly valued abroad. If we have a space where people with disabilities can make and sell their work, it will provide financial support for families and an opportunity to feel their own significance"
After completing the Right to Business training course, Valentyna gained the tools she needed to bring her idea to life.
Her future Workshop of Opportunities is not only about creativity and economic independence, but also about dignity, belief in one’s own strengths, and every person’s right to be needed in their hromada.
